Automating order-to-fulfillment ops cut manual work by 80%
FreshCart's ops team was manually reconciling orders, inventory, and courier assignments across five tools. We automated the entire pipeline.
The challenge
FreshCart Groceries' operations team was stitching together five different tools by hand every day — their order management system, warehouse inventory, courier dispatch platform, payment processor, and a spreadsheet used to catch everything that fell through the cracks. Every order touched a human at least twice before it shipped.
What we built
We built an automation layer that connects all five systems and removes the manual handoffs:
- Event-driven pipeline that syncs orders, inventory, and courier assignment in real time
- Automatic exception handling — out-of-stock substitutions, address validation, and payment retries — with human review only for true edge cases
- A single ops dashboard replacing the old spreadsheet, showing live order status across every system
- Alerting that flags anomalies (inventory drift, delivery delays) before customers notice
The results
Manual ops work dropped by 80%, orders move from placed to dispatched 65% faster, and inventory mismatches — previously a weekly headache — are down 92%. The ops team went from firefighting to managing by exception.
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